Inspiring Journeys Podcast: From Spa Owner to Branding Powerhouse

Newsletter Issue #2

In this captivating episode of Inspiring Journeys, host Lauri Wakefield speaks with Debbie Menke about her remarkable career journey, from founding a day spa in rural Iowa to making strides in both the aesthetics and finance industries. Debbie’s story of resilience and passion provides invaluable insights into reinvention and leadership, while addressing the evolving role of artificial intelligence in branding.

Debbie began her career by transforming an old paint store into Spa-Dee-Dah, a sensory-rich day spa. This entrepreneurial spirit laid the foundation for her ascent in the aesthetics industry, where she excelled as the national sales manager for Jane Iredale Cosmetics. Her ability to adapt and create resonant experiences highlights the importance of versatility in today’s fast-paced world.

A pivotal moment in Debbie's career was her transition to finance, driven by a desire to empower women with financial knowledge. Her time at Edward Jones Financial and her upcoming book, "BrandEdit.ai," reflect her commitment to making a positive impact. Debbie's return to the aesthetics industry, combined with her marketing agency, showcases her dedication to helping businesses navigate branding in the digital age. This episode offers a wealth of knowledge for anyone looking to reinvent themselves and make a meaningful impact in their chosen field.

Join us for an inspiring and empowering conversation that showcases the freedom, opportunities, and exciting possibilities that this new chapter brings. Discover how embracing change can open doors to new experiences and growth. Don’t miss out on the insights that could spark your own journey!

Podcast Show Notes

Discover how to embrace change, rediscover purpose, and thrive in life after 50. Leslee Wegleitner's story is a powerful reminder that it's never too late to start fresh, and that life beyond 50 can be as fulfilling as any other chapter.

Key Topics Discussed:

Founding Spa-Dee-Dah: Transforming an old paint store into a vibrant day spa, and crafting a sensory-rich environment to enhance client experiences.

Executive Sales Career in the Aesthetics Industry: Debbie's climb from Regional Sales Rep to National Sales Manager, and how she led and motivated a team of 70 women at Jane Iredale Cosmetics.

Transition to the Financial Sector: The motivations behind Debbie’s shift from aesthetics to finance. Empowering women through financial literacy initiatives. Achievements at Edward Jones Financial and authoring a book on women's financial literacy.

Return to Aesthetics: Reasons for Debbie's return to the aesthetics field. The significance of pursuing work that brings personal fulfillment.

Launching a Branding Agency: The transformative impact of artificial intelligence on modern businesses. Strategies for aesthetics professionals to revitalize their brands using AI. Tips for aligning brands with their core essence for authentic representation.

Key Takeaways:

• The journey from founding a spa to leading in the aesthetics industry.

• Importance of creating sensory-rich environments in business.

• Transitioning successfully between industries and the power of continuous growth.

• Insights on financial literacy for women and empowering others.

• The role of artificial intelligence in branding and modern business strategies.

Noteworthy Quotes:

“The journey is about adaptation and finding what truly fulfills you.”

"It's all a journey, and every single thing that I can look back on in my life has been a stepping stone to the next."

"Your business should be like your home... it should convey who you are and what you're all about."

Debbie: Bio: Deb Menke is your trailblazing, go-to creative powerhouse and AI-loving sales maven with a knack for helping med spa owners and aesthetic entrepreneurs find their glow. With years in the industry (and the platinum hair to prove it), Deb’s all about blending smart strategies with good vibes to ensure your brand stands out.

As the host of BrandEdit.ai, Deb’s mission is to keep things fun, fresh, and full of AI magic. She believes business should feel more like a creative brainstorm than a stiff meeting. You can count on her to dish out real talk and killer tips that are easy to understand and even easier to put into action.

If you’re here to refresh your brand, get your social media popping, or work a little AI magic into your business, Deb’s ready to show you how—all while keeping things light and fun.

Get in Touch with Debbie

Website: brandedit.ai

LinkedIn: Connect on LinkedIn

Download Debbie's Free Branding Guide Here!

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